ethical + sustainable - a series // the loved by community of ziraffe store.

When it comes to clothing, as a family, we are very careful of the brands we choose and what they stand for. Ethics and the environmental policies of a brand are looked at carefully before we invest. In a time when there are 52 seasons in a fashion year and a society that buys and ditches often, it is such a relief to find timeless and beautiful clothing for kids. 

One shop stocking ethical and stylish kids clothes with a minimalistic approach to consumption is Ziraffe. Their brands are simple in approach and create designs that grow with your child. Their new platform, LovedBy_Community is totally inspiring. In a nutshell:

• Builds communities around buying and selling thoughtfully designed, ethnically made goods for our children
• Supports sustainability and discourages throwaway culture when something is outgrown
• Allows sellers to select a charity to support and do social and environmental good
• Picks-up and delivers items door-to-door so busy families don't need to go to the post office

The community is easy to navigate and has some really amazing sellers. Like here and here.

The clothing the girls are wearing in these photos feature from both the shop and the LovedBy _Community. Poppy wears size 5/6 and is usually a 4, we sized up so she can get a few seasons from them. Piper wears size 7/8 but also shares the 5/6 with her sister. Being able to love ethical items and then pass them on to be used again and again, a modern take on fashion. Waste not.

All clothing for this post provided by Ziraffe Store, all thoughts and opinions my own. x

what piper and poppy wore // Merino Kids.

piper wears //  duvet gogo sleeping bag by merino kids.
poppy wears // 100% superfine merino pyjamas by merino kids.

We have been long time lovers of Merino Kids. Their newborn goodies were staples with my first winter baby. Then my summer baby came along and the hand-me-downs were put to use. Yup, opposite seasons, same gear.

They are all about what we believe in. 100% natural, sustainable & fair trade. The trifecta of clothing goodness. Merino is the world's finest wool. Soft and fine it breathes well, keeps cool in summer and warm in winter, easy stain removal, retains it's colour after washing, and is naturally flame retardant. If only all clothing was made of it. They wash and wear again and again.

Merino Kids generously sent the peas a few items to try and adore. The colour and style of their clothing and accessories are brilliant. Gender neutral but stylish.

The sleeping bag is soft and light but will keep little people warm to a temperature of degrees. It is lined with 100% superfine merino and uses a 100% Indian organic fleece on the outer. Designed for rooms between 16-20 degrees it will be the perfect winter bedding. Divine.

The pyjamas are perfect for layering. Cozy, airy and a great fit. A fast favourite by poppy and mom alike.

Thanks MerinoKids. We adore them.
♡ ashley
This post is not sponsored but both items were provided by the folks at Merino Kids for our review. All opinions and cosy feelings are our own.

enter to win some eco lunchbox snack packs here.

enter to win instagram magnets and a phone case here.