ethical + sustainable - a series // the loved by community of ziraffe store.

July 1, 2017

When it comes to clothing, as a family, we are very careful of the brands we choose and what they stand for. Ethics and the environmental policies of a brand are looked at carefully before we invest. In a time when there are 52 seasons in a fashion year and a society that buys and ditches often, it is such a relief to find timeless and beautiful clothing for kids. 
One shop stocking ethical and stylish kids clothes with a minimalistic approach to consumption is Ziraffe. Their brands are simple in approach and create designs that grow with your child. Their new platform, LovedBy_Community is totally inspiring. In a nutshell:


  • Builds communities around buying and selling thoughtfully designed, ethnically made goods for our children
  • Supports sustainability and discourages throwaway culture when something is outgrown
  • Allows sellers to select a charity to support and do social and environmental good
  • Picks-up and delivers items door-to-door so busy families don't need to go to the post office
The community is easy to navigate and has some really amazing sellers. Like here and here.
The clothing the girls are wearing in these photos feature from both the shop and the LovedBy _Community. Poppy wears size 5/6 and is usually a 4, we sized up so she can get a few seasons from them. Piper wears size 7/8 but also shares the 5/6 with her sister. Being able to love ethical items and then pass them on to be used again and again, a modern take on fashion. Waste not.

All clothing for this post provided by Ziraffe Store, all thoughts and opinions my own. x

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